§ The Virtuous Cycle of Design §
There is no easy formula for good design! Instead, it's a virtuous cycle of learning, driven by understanding users, modeling the problem, and visualizing possible solutions – all powered by creative, iterative thinking in an agile, lean, and efficient way.
Sure, this all sounds theoretical...until you ask Adobe, LinkedIn, Netflix, Google, AirBnB, Nest, Square, Uber – who all apply this basic proven model in their own unique ways. Not so theoretical anymore, is it? ;-)